Phase Zerφ is a global impact assessment, consulting, and advisory firm at the forefront of socio-cultural context and local perception providing ground truth.
We provide decision support, combining BIG (quantitative) and Thick (qualitative) Data Analytics while leveraging on-the-ground real-time input enabling clients to ask and answer ‘the right questions’.
We empower organizations with contextual awareness through a “Local Lens,” highlighting socio-cultural nuances, providing opportunities for proactive action.
We deliver clarity, context, and actionable insights enabling clients to reliably measure impact on perceptions and make confident decisions in opaque environments.
“Phase Zerφ has provided exceptional value in a short period of time, providing a rapid understanding of our technology and facilitating transition opportunities with Operational Commands. Phase Zerφ is a trusted partner and leader in global near real-time on-the-ground research supporting decision support and subject matter experts in Scenario/Course of Action (COA) development and analysis. Their work developing multiple Actors’ Goals, Actions, Beliefs and Axioms for our leading edge predictive modeling capability, while integrating sociocultural factors was exactly what we were looking for!”
“In this age, in this country, public sentiment is everything. With it, nothing can fail; against it, nothing can succeed. Whoever molds public sentiment goes deeper than he who enacts statutes, or pronounces judicial decisions.” ― Abraham Lincoln
“[Human Geography] is an area of study and thought that has assumed a greater area of importance… It’s a hugely important endeavor. NGA… has a huge role to play in this.” – James R. Clapper, Director of National Intelligence
“Your opinion is your opinion, your perception is your perception–do not confuse them with “facts” or “truth”. Wars have been fought and millions have been killed because of the inability of men to understand the idea that EVERYBODY has a different viewpoint.” – John Moore
“If man will begin with certainties, he shall end in doubts; but if he will be content to begin with doubts he shall end in certainties.” – Sir Francis Bacon
“We are trying to prove ourselves wrong as quickly as possible, because only in that way can we find progress.” – Richard Feynman
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